Is Immortality a goal worth achieving?

I'm reading Jitterbug Perfume by Tom Robbins and it focuses upon two people who defy death and live hundreds of years. This sounds a lot like a stoned pseudo-philosophical question you would have at 2 am but, for whatever reason I have had those conversations and I believe life without death is pointless, or worse, very painful and self-satisfying. People often argue that then you could read every book you wanted or some such nonsense. There's also the dull argument that you would have to watch people you care about die.

Really, I think it is only the young who think about living eternally. Before you make a decision the options are overwhelming, but as experience accumulates the direction you which to head in becomes clearer. I hear older people saying they wished they had lived as they wanted to, and savored every day - but never do I hear anyone say that they do not wish to ever die.

The quest for immortality is perennial, but I wonder how often the consume everything argument is used in our consumption driven society. Advertising has made tons of money off of exploiting the fear people have of missing out on something, and naively many people seem to think that by dying they would be guaranteed to miss out on future products, while casually overlooking the fact that they would be passing up a "lifechanging" experience for more of the same filler.